INTRO: Tomlinson, Inc. is a strategic positioning, communications, & marketing firm. Our senior team of industry veterans hails from agencies such as Arnold, Digitas, Hill Holliday, iXL, and Ogilvy as well as client-side management within AOL, Fidelity and Timberland. We have successfully launched or repositioned over 100 brands in the past 25 years and have received more than 100 industry awards, including ANDYs, Art Director’s Club NY, BPAAs, CLIOs, Hatches, One Show, Print Magazine, and others.
Historically, we are known for our branding expertise but, in the last decade, have greatly expanded our capabilities and talent to provide full-service web, marketing, and sales support. For many clients, we operate as their outsourced marketing department and can plug-and-play both offline and online. Whatever the industry, client, or goal, we rely on our Process and People for Delivery and Results.
PROCESS: We approach all of our work by leading with the strategy and, as such, we ask a lot of questions. What are the business goals? Who are the target customers? How does what you’re selling meet their needs? What are the best messages to send? What channels will deliver them most effectively? And so on. The idea is that, while we have strong category expertise in many areas, we simply apply our process to all of the business challenges our clients face and focus on delivering results. Our philosophy is that the right answers are always there; one just needs to ask the right questions.
PEOPLE: Tomlinson is led by senior agency and client-side players that have led advertising, branding, and web initiatives for numerous Fortune 500s and some of the world’s biggest brands. Every client is assigned two such account leaders to ensure proper guidance and maximum results – typically one day-to-day manager and a project strategist – but the lines are often blurred. The point is that we are doubly concerned with client satisfaction and we’re firm believers that two heads are better than one. A few of our key team members include:
DELIVERY: Strategy’s great and all but there are so many consultants and not enough doers. We not only make great plans but we implement them and pride ourselves on making real things happen. Here is an overview of the services we provide to clients in support of their integrated marketing solutions:
RESULTS: Nothing beats results and, as an integrated marketing solutions firm, we see ROI as the net sum of your Return On the Internet and Return Off the Internet. Your customers’ offline and online worlds are co-mingled now, making it all the more important to not only ensure that your brand looks and feels strong but also that it performs – from the logic of a shopping experience or optimizing pages for sales conversion to the strategy for community-building and maximizing the power of the fan-base.
Please review some of our case studies to get a feel for the results we’ve produced, see our client list, and/or revisit the home page to see our portfolio.